
Mustela has reinvented its skincare
to protect the future of your baby's skin.
Even safer and natural and effective products harmoniously aid the development of babies'skin and protect its rich cellular reserve for today and tomorrow.
A NEW-GENERATION PROTECTION
AVOCADO PERSEOSE ®
Strengthens the cutaneous barrier.
Preserve the skin’s reserve of cells.
NEW PROTECTIVE ACTIVE INGREDIENT

NEW PROTECTIVE ACTIVE INGREDIENT
Avocado perseose is a new-generation patented natural ingredient which protects the skin, strenghtening its cutaneous barrier and preserving its rich cellular reserve: a reserve of stem cells that babies have at birth and which remains unique throughout life.
Avocado Perseose® is one of a new-generation of biomimetic active ingredients: natural active ingredients that mimic nature, which are able to act in perfect affinity with the baby's skin, thus combining targeted efficacy with maximum tolerance.
Avocado perseose® actively aids the development of the cutaneous barrier and protects the skin's cell potential in babies: a reserve of stem cells unique for an entire lifetime that is at maximum at birth, but which is extremely vulnerable until the age of 2, the period during which the cutaneous barrier is being formed.
The plant world has provided us with the most extraordinary active ingredient for protecting the precious wealth of original cells within babies' skin.
FRANCK MENU
Director
of product
formulation,
father to Maëlle and Adrien.
USING AVOCADO PERSEOSE®, WE HAVE SUCCEEDED IN CREATING A RANGE OF EVEN MORE NATURAL FORMULA THAT ARE EVEN SAFER AND MORE EFFECTIVE.
INCREASINGLY NATURAL FORMULAS


INCREASINGLY NATURAL FORMULAS
Formulas which now contain 92% natural ingredients on average
Governed by an extremely strict formulation charter which prohibits the use of any questionable substances,
such as parabens, phthalates and phenoxyethanol.
DISCOVER
THE NEW RANGE
DIVE INTO THE HISTORY
OF AN INCREDIBLE INNOVATION

Everyone knows that babies have fragile skin, but our researchers have discovered that the skin of a newborn has a surprising source of strength: a unique cellular reserve that is at its maximum at birth, yet remains vulnerable, during the first few years of life, when the skin barrier is developing. This cellular reserve is unique to a baby’s skin and fragile, yet is the source of key vital resources.
After eleven years of research and several major discoveries, Mustela has reinvented its skincare products in order to protect this unique source of strength and support your baby's skin as it develops for today and tomorrow.

What has guided me in my research?
My instinct as a mother!
NADÈGE LACHMANN
Head of
clinical studies,
Mother to Jeanne and Emma.
To help us better understand just how fragile babies' skin is and what exactly it needs, we launched
a unique research programme
focused on their epidermises.
The research programme initiated by our researchers brought together Europe's most prominent skin specialists. Their shared ambition UNCOVERED KEY QUALITIES IN BABIES' SKIN.
BUT HOW CAN THIS FRAGILITY BE EXPLAINED?
We have been passionate about babies' skin for many years now. Not just as researchers interested in scientific breakthroughs, but above all because we are also parents who are concerned about the health and well-being of our children.
Throughout life, our skin defends our bodies against environmental aggressors and keeps us properly hydrated - which is essential for our cells. However, a baby’s skin is delicate and fragile and does not yet completely fulfill its function as a protective barrier.
And so we were able to demonstrate for the first time that this protective barrier is only fully operational after a few years. Up until the age of two years old, a child's skin is very vulnerable to day-to-day stresses from the outside world and is not yet able to keep the body properly hydrated. It is absolutely essential that it be properly nourished and strengthened.
PHILIPPE MSIKA
Director of innovation,
research
and development
father to Sarah and Camille.


We knew that babies' skin was fragile, but what we didn't know was just how
precious of a ressource it held – precious, but also vulnerable.
AFTER 11 YEARS OF RESEARCH, THE MUSTELA TEAM HAS DEMONSTRATED THAT THE CORE OF BABIES' SKIN CONTAINS UNIQUE POTENTIAL: A PRECIOUS WEALTH OF UNIQUE ORIGINAL CELLS FOR AN ENTIRE LIFETIME THAT CONTRIBUTES TO THE FUTURE HEALTH OF THEIR SKIN.
We reconstituted and analysed the skins of newborns, babies and children in a laboratory environment.
This was truly a technological achievment that no one had ever accomplished before anywhere in the world, and one of which we are extremely proud!
The research that we carried out on epidermises that we had reconstituted in laboratory environments showed us that at birth, babies have a precious wealth of original cells – cells which give skin its life.
These original cells, also known as mother cells, ensure that the skin is able to regenerate and are responsible for maintaining its overall balance. But this wealth of cells that remain unique throughout life are also extremely vulnerable to aggressors from the outside environment.
It is therefore extremely important to protect them from birth in order to safeguard the future of your baby's skin.
This major discovery has completely changed the way we view babies' skin: behind its fragility hides unique potential.
With this new knowledge, we view young childrens' skin with even greater emotion. We know that these original cells at the core of a baby's epidermis are what gradually evolve into the cutaneous barrier. This will protect them throughout their life – just as a mother tirelessly protects her child.
After 11 years of research, the mustela team has demonstrated that the core of babies' skin contains unique potential: a precious wealth of unique original cells for an entire lifetime that contributes to the future health of their skin.
11
YEARS OF RESEARCH
19
SCIENTIFIC
PUBLICATIONS
9
PATENTS REGISTERED
Once we had discovered this wealth of extremely fragile cells, the challenge was to find out how we could protect it. The best part, was discovering that the solution was of the most natural origin!

SOPHIE LECLERE - BIENFAIT
Head of Active Cosmetics
Ingredient Development,
mother to Nathan and Elsa.
AVOCADO PERSEOSE ®
An intelligent active ingredient, a biomimetic active ingredient
With its biomimetic properties, Avocado perseose® works on the skin the same as it does in its original fruit, precisely meeting the needs of a baby’s skin right from birth and optimizing the high tolerance and efficacy.
Drawing inspiration from the extraordinary potential
of Avocado Perseose®, we have
reinvented all of our skincare products
to protect the future
of babies' skin.

FRANCK MENU
Director of product
formulation,
father to Maëlle and Adrien.
THE DISCOVERY OF AVOCADO PERSEOSE®
Once we had discovered Avocado perseose®, re-formulating our skincare products was the most natural thing to do: we wanted to excel even further in the areas of naturalness and purity.


92 % INGREDIENTS OF NATURAL ORIGIN
We have always given priority to ingredients of natural origin and we had already removed a number of questionable substances (parabens, phenoxyethanol, and phtalates). With this new formulation, we have gone even further to ensure that our products are even safer. Mustela Bébé products now contain 92% ingredients of natural origin on average – without in any way compromising their effectiveness or pleasure of use.
PRODUCTS THAT ARE EVEN MORE NATURAL, EVEN MORE EFFECTIVE AND EVEN SAFER
Today, after 11 years of research, we are now able to provide all babies with the skincare products that we dreamed of for our own children: products that are even safer and more natural and effective. These newly formulated products harmoniously aid the development of their skin and protect its cellular wealth – for today and tomorrow.
